This photo does not do the bag any justice at all. The flowers are all crinkly and gorgeous, They where done In the Hoop on my Embroidery machine. I bought the pattern from Embroiderygarden. a while ago and have been dying to try it. It is layered in the hoop starting from the bottom, the backing, then wadding and then you add the texture magic and then you put whatever you want for the top. Stitch the flower out and cut around the flower leaving a couple of mm from the stitching, and then with the iron set to steam, hold the iron over the flower and watch the flower curl up. Magic. You could make the flowers freehand if you wanted so you really don't need an embroidery machine, For the centre of the flower I added some tiny black beads to some glossy accents ( from scrapbooking) and mixed them together making a small raised centre. It was lovely and shinny and looked great with the colour of the flower. The bag got a lot of compliments.